Tuesday, November 24, 2009

Let's Start at the Very Beginning

After several months of deliberation I am jumping into the blogging world. Hopefully I'll be consistent, but graduate school tends to take up more time than one realizes. I was inspired by this ad for steel washers and dryers posted by Shannon Coffey while researching for a paper on sexuality in fiction and movies in Post-War America. Betty Friedan's The Feminine Mystique discusses advertising and the ways in which it defined the roles of women. Having just finished reading this groundbreaking tome, I wanted to find ads supporting this claim. This beaut teaches us that by using a steel washer you will have a cleaner home, fashionable dress, an incredibly cheerful child, and more time to go out because you won't be bound by housework.

Too bad my apartment doesn't have a washer-dryer hook-up because those sound quite lovely.


  1. Hi! Look at you. There you are.

    ps: I think the steel washer has warped that child's mind.

  2. I have to say that I just put a load of laundry in my brand new washer. I forgot deodorant today. I was wearing nothing but a bra, because I washing the clothes I had on... And I hardly ever do anything, but walk to the car when Daniel and I are that dressed up. Clearly the washer and dryer have failed to deliver on their promises...